For any vendor starting out in the wedding business, it can be daunting trying to fill out their schedule for the season ahead. Established vendors have the luxury of word of mouth recommendations and a wealth of contacts to keep clients heading their way, however for those taking their first steps into the industry it can be a struggle to get a foot on the ladder. While websites and blogs are a great way to get started, wedding fairs remain the primary way of interacting with potential clients. Couples will always want to get a taster of how they want their wedding to be, which has made the wedding fair a perennially successful hub which many husband and wives to-be choose to attend.
The major advantage for these is that it places you on a level playing field. So whether your competition has a reputation in the area or a list of clients attending just to see what they have to offer, it is still a fantastic opportunity to stake your claim and demonstrate the products and services you provide. Assuming that you provide a quality product and your stand is well designed, there is no reason why you cannot begin building a list of contacts there and then. Do your services justice and bring in examples of your work at other weddings as well as samples if your product is edible; couples love to get a feel for the type of service they will be getting.
While there are some outstanding vendors out there, there is also a myriad of sub-standard ones that are more focused on the pay cheque at the end, rather than sharing the passion for a couple’s wedding. This kind of attitude stands out when people are attending wedding fairs. They may be looking for a great product which integrates with the theme of their wedding, but they are also looking for someone who is professional and will do their part to help the wedding run as smoothly as possible.
With the amount of money that some wedding services cost, attendees absolutely hate having stuff shoved in front of them. Promotional material should be for interested parties only, and if someone does take a shine to what you have to offer, then have a conversation with them. It is important to understand what their vision is and what they are hoping to achieve. By doing this, you can let your passion shine through, and if their theme is something which you are familiar with, then describing what you will be able to do to enhance their wedding day will come hand-in-hand.
Every couple is looking for that dream wedding, something unique which will last long in the memory of everyone that attends. Each vendor has their own speciality and being able to effectively demonstrate this provides the foundation for a successful exhibition. That said, it is important to combine your creativity with a professional attitude. While having a great service is what potential clients will be looking for initially, this must be combined with a professional attitude which reassures them that when the day comes, everything will run smoothly.
There are wide range of tips and tricks around to making your exhibition stand a success, but there is no way of discovering the benefits of wedding fairs without taking the plunge and attending one. As you become more established, the necessity of wedding fairs begins to fall as word of mouth recommendations help to fill out your calendar for the wedding season. This has been the route for many successful wedding vendors, having started out demonstrating their passion and craft on the exhibition floor.
