Categories
2016 Blogs

Why Roller Banners are a Versatile Addition to your Wedding Day

When you are beginning to personalise your wedding day, there is a ridiculous amount of options to choose from. The overall theme of the day tends to dictate the flowers you choose, the food you provide and the location you are in. In situations such as these, it is great to have a blank canvas to work with and begin truly personalising your wedding day. A Roller Banner may not be the type of canvas which you had been considering for the reception, but there is a host of ways that they can be customised to enhance the environment. With each printed to a very high quality, Roller Banners can be great for displaying photographs, memories or be utilised as a useful tool for displaying table arrangements and more.

High resolution photographs are the obvious beneficiary when using Roller Banners. By opting for a manufacturer with extensive experience printing graphic panels for a wide range of industries, you can work with them to develop and create Roller Banners which display fond memories of you and your significant other, or you can even display unforgettable moments which you have spent with friends and family. Alternatively, we are increasingly seeing Roller Banners being used for unique photo backdrops, allowing you to create stylish albums featuring everyone who attended.

One of the major advantages of the Roller Banners is their versatility. As they can be set up in a matter of seconds, this means that they can be used in a variety of different locations. Therefore, at the beginning of the day, you can use the Roller Banner to welcome guests at the wedding ceremony and let them know where to head, then pack it away and set it up later at the wedding reception, ensuring that nobody gets lost.

Each Roller Banner is a blank canvas, and with the breadth of things you can do with graphic design nowadays, this means that the graphic panel can be customised to display whatever you require, they’re not just for photographs! You could use yours for a quirky display for your seating arrangements, adding fun layouts of family and friends. Not all wedding receptions are held in conveniently located halls, so Roller Banners are a stylish way of adding directions for guests to find where you are seated.

It is your wedding day, which is why you should personalise every last detail, exactly as you imagined it. Here at Rap Industries, we have seen some creative designs in the past where Roller Banners are being used to their full potential. We love the idea of using them for favourite quotes and altogether using them as extensions of your personality. Even if you have a quirky, interesting theme, our graphic designers have worked on an array of different projects so will be able to create a design which integrates the Roller Banner in with your wedding.

If you would like further information on the potential for Roller Banners at your wedding day, then please get in touch by calling 01733 394941 or send an e-mail to sales@rapind.com.

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Categories
2016 Blogs

How Wedding Vendors Can Make the Most of Roller Banners

When you are trying to advertise your services in a diluted market such as the wedding industry, it can be a challenge to know how you can stand out from the competition. For many, attending exhibitions and shopping centre displays provide the most viable way to establish themselves. However, more and more freelance photographers, wedding crafters and more spring up every year, which creates a highly competitive market for the select number of weddings being booked. While the individual can be delightfully talented, this skill needs to be presented correctly in a way that cries out to couples that this person is the ideal choice to work on their wedding.

Not everyone has the perfect sales pitch or the infectious personality which thrives in the industry, but this does not have to hold your business back. Being able to show experience in your craft and a professional outlook suggests to potential clients that you are a trustworthy vendor. Larger companies such as florists or cake designers often have shop fronts where they work from which provides an insight into their world, but this kind of setup simply isn’t viable for independent vendors. But at exhibitions or shopping centre displays, the playing field is levelled and it is in this setting where speciality vendors can thrive.

Roller banners are excellent companions for the independent wedding vendors as it offers a professional medium where you can advertise your services and justify why you are the right person for the client in a matter of seconds. Housed in a light and compact frame, roller banners can be utilised by vendors wherever they are such as in store, on the exhibition floor or pitching in shopping centres. Each roller banner can feature custom graphic design, allowing you to inject your personality into it and demonstrate why the service you provide is perfect for the couple’s wedding.

Many wedding destinations are open to the public throughout the remainder of the year and roller banners provide great additions to advertise the possibility of hosting a wedding there. Historic buildings and unusual locations in particular can benefit through this by showing that they are capable of being transformed into a truly memorable wedding destination. Making the most of the high quality banner allows these destinations to provide a glimpse of the environment in a wedding setting and allowing interested couples an insight into how their wedding reception could look.

By incorporating custom graphic design with the roller banners, the content you choose to include is completely up to you. Having a mobile promotional tool is excellent for illustrating what your speciality is and the type of locations and themes which you have worked on in the past. You can also utilise it to provide more information about yourself if you are an independent vendor, as it is important to create an element of trust with a client before they will commit to requesting your services. But most of all, remember to keep the design clean and professional, the design is a reflection of yourself so use it to catch a potential client’s eye and then you can step in and demonstrate why your services will be perfect for their wedding.

If you would like to learn more about the potential that roller banners have then please feel free to get in touch with our advisors, who can inform you of how they can help to advertise your business. You can contact them by calling 01733 394941 or send an e-mail to sales@rapind.com.

Sterling Banner Visual - Floristry2

Categories
2016 Blogs

How to Make Your Wedding Day Personal and Unique

Wedding days are such a rare and special occasion that it can be easy to get overwhelmed with the options available to make your day perfect. From the dress right the way down to the invitations, each aspect of the wedding can be tailored to reflect your tastes and memories. Couples increasingly have been moving away from traditional weddings and this provides the opportunity to create a truly unique reception which embraces your loved ones into your lives. This day often only happens once in a lifetime for many people, so you will want to make sure that every part of the day is sprinkled with your personal touch.

Before you can begin mapping every cute detail, it is important to create an overriding theme which connects each element of your wedding. This can reflect your hobby, interests, time of year and more, just make sure it is something that you truly love. The theme provides the basis for every other aspect to revolve around. For example, if you are planning on having a beach wedding in somewhere warm, then you can personalise the food selection to reflect on the location, introduce order of services which also double up as fans or even personalise the beach to add your own little stamp to the environment.

During the reception there is a great deal that you can customise, so we’re going to lay out some interesting ideas that are worth thinking about. The easiest way to add that personal touch to your wedding day is to introduce photos of you and your loved one as well as the friends and family that will be attending. These are a great way to customise place cards and you can even add some humour by adding photographs. At the reception, provide a photo mat which guests can sign on arrival so you have an interesting way of remembering those who attended. Additionally, you can display fond memories using a roller banner to create high quality prints of the image and provide a talking point for your guests.

Coming to the table display, everything all the way down to the type of material used to create the table can be customised if required. Place names, flowers, table decorations and more can be tweaked to reflect the theme of your wedding. For one, if you are employing a caterer, you can work with them to develop a menu which includes some of your favourite dishes, seasonal fruit and vegetables or theme related platters. A fantastic addition that more and more couples are using is adding disposable cameras to each table, allowing you to gain a perspective from each table throughout the night as well as some behaviour that you might not expect your official photographer to capture.

With the joys of the internet, you can now create custom music playlists, rather than relying on the tedious wedding playlists that your parents may have endured. Take advantage of this by introducing songs which evoke fond memories, songs with meaning which draw on your guest’s emotions. You could even combine this with a projected photo loop which display memories from past and present which all of your friends and family can view. Your cake design is another aspect which is no longer restricted by the traditional white, three tiered design. Make the most of it by employing a wedding cake designer to integrate what you love into both the flavour as well as the design.

As it is your day, the only important thing to keep in mind when planning is that it brings out what makes you and your significant other unique. The disposable cameras and photo mat suggestions are great for reminders to take away, but ultimately the design of your wedding should express what makes you both special by incorporating the colours you love, the flavours you adore and conveying that with the people that you care about. For information about how you can make the most of roller banners to help achieve this, then please give us a call on 01733 394941 or send an e-mail to sales@rapind.com.

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Categories
2016 Blogs

Preparing for Wedding Exhibitions and How to Make the Optimal Impact

Wedding exhibitions are a lively hotspot for vendors with an array of different talents, but many struggle to make the most of their potential. In these halls, soon to be married couples can taste, experience, or touch a little portion of what could later feature on their wedding day. That day will only come once in a lifetime for many, which is chiefly the reason why couples will pay a premium to get what they want. Despite this, you can attend many exhibitions and find some vendors sat behind a desk showing little interest or others who aggressively ram pamphlets into the pockets of anyone that walks past. There is a good reason why some do incredibly well at wedding exhibitions whilst others don’t, so we’ve got a rundown on how to set yourself up for success.

This planning all begins when you first settle on the idea to attend a wedding exhibition. The first step is to research around what is available, and with hundreds or even thousands of wedding exhibitions every year, there is a huge amount of choice. There are very few generic exhibitions and each has their own niche, so it is essential to find out where you can identify that you both share a similar target market. Some exhibitions appeal to the rich and extravagant, others feature unique quirks and even more focus on themed weddings. For example, you will probably want to avoid taking your pearl white dressmaking exhibition stand to a Harry Potter themed event.

Now you have identified a few locations where you know your company can be a hit, it’s time to start thinking about the design of your exhibition stand. You have complete creative freedom here, but there are a few tips you may want to follow. Firstly, choose a design which will appeal to your target audience, if this is for traditional weddings then a professional stand enhanced by roller banners and more is a great fit. Next, try to inject some personality into the display, make it stand out so when the brides walk into the hall, their eyes are immediately drawn to your stand. Finally, freebies are always a winner, but make the customer work for them, you don’t want to be giving away your product without seeing any results!

While exhibitions will naturally draw in a crowd, there is plenty that you can do to keep your stand busy on the day. For people that have enquired beforehand, this is a great opportunity to let them know that you will be displaying your services and it’s an excellent chance for them to really get a feel for what you provide. If you already have your social media channels established, then this is the perfect way to let people know that you will be attending. Also, be mindful of researching where the event will be advertising, as it is helpful to guarantee that there will be a healthy amount of traffic throughout the day.

With your research done and potential interested parties contacted then you just need to plan how you can make the most from the amount of people you will be speaking to. As mentioned in the intro, having promotional material such as leaflets on hand allows you to provide an example of your services for potential clients to take away. With so much to see, it can be easy for people to forget the name of your company, so providing them with a fresh reminder can help to boost your appointment book. As a side note, people generally hate having pamphlets thrust into their hands, so make sure that you are engaging with everyone interested in your stand and if they want to go away and consider it further, then this is the perfect chance to hand them your promotional material.

By completing this preparation, you are setting yourself up for having a great wedding exhibition. Just remember to smile and be approachable, which can go a long way to showing that you are the right person for that couple’s wedding. Even if traffic is slow, make the effort and show enthusiasm for the needs of every client as you never know who might be giving you a call back to help at their wedding.

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