When you are trying to advertise your services in a diluted market such as the wedding industry, it can be a challenge to know how you can stand out from the competition. For many, attending exhibitions and shopping centre displays provide the most viable way to establish themselves. However, more and more freelance photographers, wedding crafters and more spring up every year, which creates a highly competitive market for the select number of weddings being booked. While the individual can be delightfully talented, this skill needs to be presented correctly in a way that cries out to couples that this person is the ideal choice to work on their wedding.
Not everyone has the perfect sales pitch or the infectious personality which thrives in the industry, but this does not have to hold your business back. Being able to show experience in your craft and a professional outlook suggests to potential clients that you are a trustworthy vendor. Larger companies such as florists or cake designers often have shop fronts where they work from which provides an insight into their world, but this kind of setup simply isn’t viable for independent vendors. But at exhibitions or shopping centre displays, the playing field is levelled and it is in this setting where speciality vendors can thrive.
Roller banners are excellent companions for the independent wedding vendors as it offers a professional medium where you can advertise your services and justify why you are the right person for the client in a matter of seconds. Housed in a light and compact frame, roller banners can be utilised by vendors wherever they are such as in store, on the exhibition floor or pitching in shopping centres. Each roller banner can feature custom graphic design, allowing you to inject your personality into it and demonstrate why the service you provide is perfect for the couple’s wedding.
Many wedding destinations are open to the public throughout the remainder of the year and roller banners provide great additions to advertise the possibility of hosting a wedding there. Historic buildings and unusual locations in particular can benefit through this by showing that they are capable of being transformed into a truly memorable wedding destination. Making the most of the high quality banner allows these destinations to provide a glimpse of the environment in a wedding setting and allowing interested couples an insight into how their wedding reception could look.
By incorporating custom graphic design with the roller banners, the content you choose to include is completely up to you. Having a mobile promotional tool is excellent for illustrating what your speciality is and the type of locations and themes which you have worked on in the past. You can also utilise it to provide more information about yourself if you are an independent vendor, as it is important to create an element of trust with a client before they will commit to requesting your services. But most of all, remember to keep the design clean and professional, the design is a reflection of yourself so use it to catch a potential client’s eye and then you can step in and demonstrate why your services will be perfect for their wedding.
If you would like to learn more about the potential that roller banners have then please feel free to get in touch with our advisors, who can inform you of how they can help to advertise your business. You can contact them by calling 01733 394941 or send an e-mail to sales@rapind.com.
