Wedding fairs are a hotbed for couples looking to be amazed at what vendors can do for their wedding. Weddings are significant investments and they only come around once in a lifetime for some, so couples will be on the lookout for florists, caterers, photographers and more who will make their day truly special. Attending a wedding fair provides direct access to hundreds of couples who are searching for ideas and if you can design an effective exhibition stand, you may just fill your appointment book out significantly for the year ahead.
In very much the same vain as traditional exhibitions, you will be competing against others in your industry, but having the loudest and proudest display is not going to give you the edge. Couples are conjuring up more unique wedding ideas every year, and they are looking for someone who can make their dream a reality who is often equally as unique. It is therefore vital to inject as much of your personality as possible into your exhibition stand. Make a display which demonstrates the types of wedding you were passionate working on and add those personal touches which help couples to gain an understanding of what kind of person you are.
Ultimately, attendees are looking for someone they can trust, that when their day arrives, everything will run smoothly. This means interacting with them and trying to understand yourself what they want. There is nothing worse than going to a wedding fair and seeing vendors sat behind the tables, browsing through their social media and paying no interest to the people in front of them. Equally, you don’t want to kamikaze everyone that walks past, if someone takes an interest, then smile and approach them by asking about what kind of wedding they are interested in.
As important as your ‘performance’ is, it is equally necessary to have a well-designed exhibition stand to back you up. This is a great opportunity to show your personality, demonstrate the work that you do and prove to people that the service you will provide will make their day that little bit more special. Hand-made goods emit the aura that you are unique, while roller banners create a professional appearance which goes a long way to showing that you are excellent at what you do. Take care when using colour, traditional wedding colours such as whites and pastel shades are consistent winners while loud colours risk doing more harm than good.
Freebies and tasters can be a great way to draw people into your exhibition stand and give them a feel for what you provide, but be careful not to overdo it. Couples almost always value quality and information and while it is great that you have brought cake or fizzy for everyone, if you don’t have the information to back it up, then people are more likely to move on. They won’t all be looking to book on the day, so ensure you are stocked up on elegant promotional material which they can take away. A well designed pamphlet may just make the difference in guaranteeing a few extra bookings.
Finally, consider how you act and how you look. Typically, you may be quite shy or business may be slow on the day, but it is important to show your enthusiasm and engage with everyone showing an interest in your stand. Wear something smart, but don’t be too ridiculous, it is essential to come across as professional as possible and show that you are the best person to support their wedding.
Wedding fairs are all about displaying why your services will be perfect for a couple’s wedding. Huge exhibition stands or excessive designs will do more to push people away than to draw people in. When designing your stand, focus on expressing your personality and what makes your service unique. Make the effort to engage with every couple that shows an interest in what you provide and perhaps more importantly, show to them how knowledgeable you are to put their mind at ease. Combine these and you will create the foundations for a successful wedding fair and hopefully, this will fill out your appointment book for the approaching wedding season.
