The expectation of each exhibition you attend is to gain some return, hoping that you can welcome some new customers and start building new relationships.
How do you make that happen? It starts with your exhibition stand and what people can see, first impressions count and your stand design will be the first thing they notice. Taking the time to consider your stand layout, content and accessories will be worth your while as a well designed stand with some quirky features is sure to get you noticed.
Looks alone will not carry you through the event, so we’ve put a few pointers down on how to make an impact at your event this year. Some are subtle but can make all the difference to your stand performance.
Choose the right stand for your space
Seems like a simple thing, doesn’t it? But whilst using your stand space is great it’s important to not over crowd your stand space. This way your potential customers can admire and take in all of your stand and still have the room to move around and chat with you.
It’s also just as important to not under dress your stand, if you have a smaller space and feel worried about what to add, there are so many slimline and smaller print options which can still pack a punch.
Pictures speak a thousand words…
This couldn’t be more true. We’re using this term in reference to your artwork, your artwork is going to be printed on to the main feature in your space so it needs to be right. What show are you attending and why are you there? Ask yourself these questions and bare them in mind when putting your artwork together and portraying this message across to potential customers.
Make your stand approachable
An approachable stand can be achieved in a number of ways, a warm presence and happy attendees is always a great start. Being approached by an up beat person who is ready to talk (without being pushy) works wonders on gaining interest in your stand and products. Even handing out leaflets and information on the edge of your stand is a subtle way to be approached and gives you an opening to strike up those all important conversations.
Promote your attendance
If you have social media pages, websites and other channels to reach your current and new customers – use them wisely. Let them know you will be attending, this is a great opportunity to spread the word and take advantage of your online presence. Post the exhibition details, making it eye catching and interesting so more people are engaging and hopefully this could go to some way of boosting your stand visitors.
Don’t forget to get in touch with customer via email aswell, not everyone is online and you wouldn’t want anyone to miss out!