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2019 Blogs

Changing your exhibition stand from old to bold.

How will you change your exhibition stand from old to bold? Adding, tweaking, styling and creativity is a great place to start.

With the exhibition season in full swing, you’ll be attending trade shows and events to promote your business and services. As you step around the exhibition hall, you’ll see extravagant stands, smaller spaces and quirky set ups.

All of which will pack a punch in their own way, just make sure you don’t miss out on the opportunity to wow your potential customers and make an impact.

It doesn’t matter if your stand is old or new, cost effective tweaks can be made to create a breath-taking stand to steal the show. Take full control of planning for this summer’s events and ramp up your creativity to get the result you desire.

We’re here to share some trade secrets, from tips, designs and stand creations. So, let us walk you through some options to transform, build and sculpt your dream stand.

Reuse Your Stand

Dig out your old stand and reuse it. You made an investment when you originally purchased the stand, so why not get the use out of it?

Replacing the printed graphics is a cost-effective way to give the illusion you have a new stand. Adding replacement graphics gives you the chance to rework your message, style and stand colours. Being sure to update any relevant business information, logos and addresses.

Bespoke it

If time and budget is on your side. The complete bespoke route is an amazing journey to take. This is where you sit down, make some drawings and really design what you want and make your vision a reality.

Allowing you to see no limitations and being as extravagant or as under stated as you so wish. You hold all the cards to create a unique and individual display.

2m x 4m Exhibition Bundle

Deluxe Upgrade Kits

Each of the Streamline and Pop Up Stands come supplied with a carry case. Enabling you to take the stands from venue to venue with no fuss. Don’t let the plain black fool you when it comes to the carry case, it can be more than just a case.

The deluxe kit consists of a printed graphic wrap and printed acrylic top. Both of which can be added to the carry case, transforming this into a branded podium/counter. If the lights are included, these are perfect to add to the main display.

Stand accessories

Adding new stand accessories is another way to bring changes to your overall stand look. Even if you’re using the same display stand, adding new accessories can rejuvenate your stand design and ensure you don’t look the same for each event.

Incorporating new print and artwork on to something as simple as a roller banner or printed plinth, could be just enough to make a difference.

Regardless of your budget or stand design, there’s always a way to add something new, change what you have and create a new display.

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2019 Blogs

How to make an impact at an exhibition

The expectation of each exhibition you attend is to gain some return, hoping that you can welcome some new customers and start building new relationships.

How do you make that happen? It starts with your exhibition stand and what people can see, first impressions count and your stand design will be the first thing they notice. Taking the time to consider your stand layout, content and accessories will be worth your while as a well designed stand with some quirky features is sure to get you noticed.

Looks alone will not carry you through the event, so we’ve put a few pointers down on how to make an impact at your event this year. Some are subtle but can make all the difference to your stand performance.

Choose the right stand for your space

Seems like a simple thing, doesn’t it? But whilst using your stand space is great it’s important to not over crowd your stand space. This way your potential customers can admire and take in all of your stand and still have the room to move around and chat with you.

It’s also just as important to not under dress your stand, if you have a smaller space and feel worried about what to add, there are so many slimline and smaller print options which can still pack a punch.

Streamline Exhibition Stand - 2m x 3m Stand Space

Pictures speak a thousand words…

This couldn’t be more true. We’re using this term in reference to your artwork, your artwork is going to be printed on to the main feature in your space so it needs to be right. What show are you attending and why are you there? Ask yourself these questions and bare them in mind when putting your artwork together and portraying this message across to potential customers.­

Make your stand approachable

An approachable stand can be achieved in a number of ways, a warm presence and happy attendees is always a great start. Being approached by an up beat person who is ready to talk (without being pushy) works wonders on gaining interest in your stand and products. Even handing out leaflets and information on the edge of your stand is a subtle way to be approached and gives you an opening to strike up those all important conversations.

2m x 2m Pop Up Stand Bundle

Promote your attendance

If you have social media pages, websites and other channels to reach your current and new customers – use them wisely. Let them know you will be attending, this is a great opportunity to spread the word and take advantage of your online presence. Post the exhibition details, making it eye catching and interesting so more people are engaging and hopefully this could go to some way of boosting your stand visitors.

Don’t forget to get in touch with customer via email aswell, not everyone is online and you wouldn’t want anyone to miss out!

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2019 Blogs

Office Partitions Made Easy!

Let’s talk office partitions!

Freestanding, portable, acoustic, dry wipe, printed – and that’s just to name a few. Open plan offices and floor spaces were a thing, but it seems we’re coming back around to sectioned offices and privacy compartments.

Each company or office will have their own idea of what works and what doesn’t, some love open plan and some love a good office partition. Both are available to you, adding partitions to an office, doesn’t mean you have to close everything off and shut yourself away. With a range of different solutions, a lot can be achieved, let us show you how…

Acoustic Screens

Perfect for a loud office and helps reduce the hustle and bustle of a busy environment. These screens have a foam interior to absorb the unwanted to noise to keep productivity high and distractions at a minimum. Not only helping with the noise but providing each department with a little more privacy, to get heads down and stuck in to their work load.

office partition - Acoustic

Pinnable Screens

Resembling the same exterior as a general partition, and still looking great in the office with your chosen fabric. The core has been created to accept pins, so you can go ahead and attach your information, photos and office notices. The finished product is a 2 in 1, a partition and notice board. Afterall, we all love a dual-purpose product!

Printed Partitions

This is where the fun begins. A printed screen is basically a blank canvas and can be designed with anything and everything you desire. Add a splash of bold colour and interesting artwork to flow through the office and bring the personalities alive. Any artwork added is completely custom, you can add any colour, logo or image to create a unique partition.

Printed Screen

Vision Partitions

A partition mix up – A partition with a window! Sounds great, right? Offering you the noise barrier you may require as well as making the most of the natural day light and keeping the office bright. A great solution if your vision is a 50/50 office, providing a great compromise between open plan and closed spaces.

An added benefit is you have the choice of acoustic to vision ratio!

Dry Wipe Screens

Doodle as you work or make important notes – either is fine with us! Another dual-purpose product, this is suitable for closing off an area or if you require a portable solution for training, the dry wipe screen can work wonders. Wheel in and out when required – lock the castors in place when in situ and the notes made can be transferred around the office or left in place for the next session.

Hopefully you now have a good foundation to start your research. Think about style, budget and how you will use the screen – let the shopping commence!

Dry Wipe

Categories
2019 Blogs

Fabric displays and why you should give them a go!

As 2019 unravels, new exhibition designs and stands are being advertised and promoted to grab some attention and show you what’s new and in trend.

Pop ups and modular displays are the little black dress of the exhibition world – never goes out of fashion and will save you when nothing else works. But sometimes it’s okay to venture outside of your comfort zone and try something new – who knows, you might just love it!

Curved Fabric Display

If you haven’t already heard, here’s what you need to know :-

A fabric exhibition display with an internal metal structure which creates the shape and main body of the stand. Your chosen graphic will be printed on to a stretch fabric which fits over the structure like a glove and zips at the side to complete the look.

The overall finish shows a seamless canvas with a double-sided print on most options. Providing you with double the artwork and double the advertising room – which is always an upside.

Fabric Banner Stand

This begs the question why should you choose a fabric display?

We say – Why not? With the exhibition stand market always growing with new solutions and options, it pays to try something new and hit your target audience with a new vision. Change keeps things new, fresh and exciting.

A major factor is the seamless finished product, meaning your final design will have no joins and will show your artwork as 1 continuous design. Seen as an advantage by many to ensure the exhibition display is flawless, neat and paints the perfect message.

Fabric Counter

With a range of fabric displays from stands, pop ups, arches, booths and banners, your stand will never end. Thinking ahead is the aim of the game and you always want to adapt, change and add items to your stand, another thing which is made easy by the fabric options available to you.

Categories
2019 Blogs

New you, New year, New displays.

As the saying goes, New Year, New you. But this year it sounds to us more like New year, new display – and what we mean is a new year is the best time to refresh your displays and get you set for the year ahead.

Starting the year out on the right foot is important especially when it comes to your yearly shows and events. It’s time to upgrade, refresh or completely restyle your display boards with a brand new look.

Just like printed displays you’ll be spoilt for choice which makes the decision process harder than ever, we’ll break it down for you with facts and features – Now let’s get the ball rolling…

Folding Display Boards

A light, compact and simple system. Perfect for a low traffic area and requires minimal assembly, meaning you can be up and running in a matter of minutes.

The display folds away nice and neatly and can be carried away in a padded storage bag. Just because the folding display offers a simple design, this doesn’t mean the colour has to be – choose from an array of fabrics to brighten up your display. Additional to this choose a pinnable or loop nylon fabric- another option to make the choice that much harder.

Panel and Pole Systems

The name says it all – a display system consisting of panels and poles!

The beauty of this system is the flexibility, you can use as many panels as you need to create your vision. All you have to do is link them together and you’re good to go. The selection of small and large panels opens you up to a number of possibilities and makes the design great for each stand space or area you come across.

The boards are finished in a loop nylon fabric, allowing you to complete your display with posters, photos or new product information.

Build your own

Display board flexibility at its finest. The build your own option allows you to choose everything from your panel sizes, poles, headers and accessories. Finished in 1 of many loop nylon fabric colours or create your very own artwork for a complete custom printed panel or full display.

Building your own makes the display your own design and allows you to create a display perfect for you. Due to the unique design of the poles you have 4 hanging points for the boards so the shapes and configurations you can create are huge.

This should be enough to get you started – Let’s get creating!

Categories
2018 Blogs

Places you’ll most likely catch a cold and some flu fighting tips

December – what a wonderful time of year!

The air is cooler, the nights are darker, some might be hoping for snow – all the more reason to bring out the jumpers and wrap up warm. As much as the season is enjoyed, its also filled with the dreaded cold and flu symptoms.

We use a concoction of syrups and remedies to keep us well enough to make it through the day. The feeling of a stuffy nose and head is a feeling we’d like to battle in bed, but that’s not always an option.

A cold can be caught in various places, we’ve listed the most likely places and more importantly some prevention tips.

Places most likely to catch a cold

Airports

Hundreds of flights coming in from all over the world, with hundreds and thousands of people coming in and out of the airport, along with suitcases being passed and handled by many.

As we paint the picture of an over crowded terminal, it’s no surprise to hear a cold could be caught on your way to a business trip or returning from an annual family holiday.

Office

You love your job and your colleagues, until they get ill and begin to cough and splutter near you. Moving your desk isn’t an option, so for now you’ll have to pray you won’t get sick.

3 part acoustic office screens
3 Part Acoustic office Screen
Doctors waiting room

When have you ever been to the doctors because you feel great? The answer is never!

Naturally every visit to the doctors is because you are unwell or poorly in some way. A waiting room is swarming with germs and bacteria, not to mention the chairs, surfaces and toilets.

Public Transport

A bus, train or tram, all of them are tight confined spaces. Now fill that space with passengers and some with the cold or flu.

There’s no escaping – either for you or the germs.

Holding on the hand rails too? Many hands will have done the same and you may be picking up an unwanted bug.

How to prevent a cold?

It’s difficult to keep completely cold free as we are exposed to germs as part of our everyday life and sometimes we just can’t control or stop it. But we need to keep on top of our health and ensure we do what we can to fight back against the bugs.

It’s unrealistic to refrain from holding a door handle, turning a public toilet tap on or using the office mircowave but we can all make an effort to follow some top tips to prevent catching a cold.

Cold Busting Tips
  • Washing your hands
  • Hand Sanitiser (for when washing your hands isn’t a possibility)
  • Keeping Active
  • Get a good night’s sleep
  • Keep your hands away from your eyes and nose
  • Take Vitamins
Categories
2018 Blogs

Five ways you can use psychology to nail your graphic design

People buy when they have a need for something and consumers buy from people they trust. Knowing what your audience want before they do is how you hook them, and having a great graphic design is one way you can connect with them. Create a graphic design that appeals to predictable human behaviour and you will have nailed it. But how do you do that?

Keep it simple.

Ensure your design is simple and familiar. We humans are visual beings, we make split second decisions based on what something looks like and if it doesn’t appeal, we walk away. Take advantage of evolution and make your design relatable, easy to understand.

You won’t be there to explain to each individual customer what it is you’re trying to sell, so allow your product to sell itself. A great graphic design can also instantly change the perception of a product from complex to user friendly.

Make your graphic design attention grabbing.

The average attention span online is five seconds. That’s it. You have five seconds to pique someone’s interest and persuade them to hang around, if not they’re off. A prime example of this are modern websites.

Look at how websites have changed over the years. You can still find older websites with wonderful examples of how not to do it – pages crammed full of information, a wall of text, inaccessible to all but the most ardent reader. People don’t have time for a barrage of words, simplicity is key.

A design has to be simple to navigate, scannable, easy on the eye and the brain, designed to draw you in and capture your attention at just the right place. Art has fast become science.

First impressions count.

Like anything in life you don’t get a second chance to make a great first impression, and no matter what we are told, we all (subconsciously or not) judge a book by its cover.

Don’t try and be avant garde with your graphic design. A pleasing visual, something clean and simple will appeal to more people, a complex one can put them off.

A picture paints a thousand words.

Communication is key to understanding and you don’t always have to use words to get your point across. If you can find a way to express what it is you are trying to convey without uttering a single word, you have nailed your design. Take for example colour, colour is a powerful trigger for evoking an emotional response: the colour red has been deeply ingrained in our psyche to mean danger, green implies an organic quality and babybird blue is the colour of trust.

Appeal to people’s emotions.

Make sure your graphic design has a visceral effect on those viewing it. Have it tug at their gut, create an instant connection, make them love it but not know why. This can be as simple as a beautiful photograph or a striking use of imagery or simply a combination of colours that are visually appealing to the audience.

Categories
2018 Blogs

Top 5 UK Exhibitions for Start-ups

The cost of exhibiting for any business, not just a start-up, can be astronomical, so you will want to box clever and only participate in those exhibitions that truly work for you and your business.

Exhibiting as a start-up is most definitely worth it when you realise you are quite literally shooting fish in a barrel, they are a marketing dream come true. Presenting your start-up at an exhibition gets your business in front of a captive audience who are there solely to find businesses just like yours.

Where do you uncover the best exhibitions for your start-up? Look no further, as we have listed the top 5 UK exhibitions for start-ups below.

  1. Food start-ups

 Speciality and Fine Food Show

This is the UK’s leading industry showcase of fine food and drink. This exhibition puts your food business directly in front of a high quality audience of top buyers looking to source the very best in food and drink. Not only do you get to present your business, but you will be in great company, standing shoulder to shoulder with people in a similar situation to you. You can discover the latest trends, see whose products have been awarded Great Taste stars and even enter the Seed Fund start-up pitch competition.

  1. Technology start-ups

Wearable technology show

With visionary speakers to inspire you, the world’s media to cover you, buyers to charm and consumers to sell to, this is the one stop shop for your tech start-up. This exhibition is the largest business and prosumer show in the UK. Network, create partnerships, build your supply chain, discover the latest tech gadgets and wearables, whatever you do, don’t miss it.

  1. Wellness start-ups

For those in the health and fitness arena there is a wealth of wellness exhibitions all around the UK for you to showcase your wellness start-up at. The SFN expo in Glasgow’s SEC is the inspirational health and fitness weekend of the year. This high energy exhibition is ideal for you to meet inspirational people in the wellness world, attend live events, meet your fellow brands, but ultimately put your start-up in front of thousands of consumers and trade buyers alike.

  1. Business start-ups

The Business Start Up Show

The go-to show for anyone starting or growing their business. Listen to the UK’s leading business experts divulge their secrets, expose your business to an audience of over 25,000 other businesses and take the opportunity to sell your business and services to these highly targeted consumers. You can also take part in 170 interactive training sessions or pitch to panels of multi-millionaire investors.

  1. Home Interior Start-ups

The Ideal Home Show

Whether your business is soft furnishing production or a complete interior design service, positioning your start-up business in front of a captive audience is key to growing sales. The Ideal Home Show is the UK’s most iconic and trusted home exhibition, celebrating its 110th year this year. Generate sales, launch new products, promote your brand or network with industry key players. This is not one to miss.

Categories
2018 Blogs

Why is colour so important to your office?

Everything we do as humans is viewed through the lens of psychology, and it’s not subtle either. You won’t have to go far to find examples of this in action: Reality TV behemoth Big Brother frequently invites behavioural psychologists to analyse the actions and interactions of the people living under the microscope, as it were.

While this use of psychology serves a very entertainment-driven focus, businesses and brands have been using psychological factors to direct a lot of their decisions for a long time. You don’t have to have a degree in social sciences to use some of these tactics to motivate your staff, we’ve many years experience in both design and production of office screening and we want to share 3 killer concepts that will definitely boost productivity.

Consider your colours

There’s more than a few idioms we use that involve colour. Seeing red, feeling blue, green with envy. Colour is commonly associated with specific feelings, and there’s been many studies that back up the notion that certain colours can evoke a certain response. Of course context matters, and we all perceive colour differently, but research seems to universally agree that red can represent power and strength, green depicts balance and calm, while yellow is commonly associated with optimism.

Use it: Want to spread a positive message? Make yellow a dominant colour in your office screens!

Shaping up

Everything is made up of a series of shapes, but when we hear the word it’s really common to just picture one or two based on geometry. Some of the most recognisable brands can have their logos analysed against the backdrop of shape psychology, and plenty of scientific research has validated this approach to design. For example, circles can be associated with wholeness and continuity, while triangles are often said to represent dynamism. Squares are the most commonly seen shapes and are commonly associated with feelings of strength and reliability.

Use it: Screening doesn’t have to be boring. If you want a more contemporary feel look at screens with more shape such as curved, wave or even a mixture of styles!

The Gestalt Principles

While this collection of theories goes back many years, it can still be defined as a relevant part of modernity. Gestalt principles examine how the human brain makes connections between visual elements. This can be either based on proximity, similarity, closure, continuation or figure/ground (the idea that in a visual there are some elements that the brain immediately sorts as ‘background’ and others that are pushed forward as the ‘figure’. These principles are used a lot in logo design and examples of it are plentiful.

Use it: Understanding that the brain could wrongfully group visual content together can be a useful tool in when designing your office layout.

Sources
http://www.colour-affects.co.uk/psychological-properties-of-colours

https://tubikstudio.com/knock-design-into-shape-psychology-of-shapes/

http://www.flintriver.co.uk/the-psychology-of-shapes-and-symbols-in-graphic-design/

http://coglode.com/gem/von-restorff-effect

http://3.7designs.co/blog/2012/08/10-psychological-principles-to-design-with/

https://www.bcrpainting.com.au/bcrpainterblogs/2017/9/1/why-should-you-pay-attention-to-colour-psychology 

Categories
2017 Blogs

Introducing… The Clippy Notice Board

The Latest Evolution of the Notice Board

Notice boards should be something which we can be proud of. The freedom to completely customise them is what has made them such a staple addition to so many environments over the years. Unfortunately, the pinnable style, which we have become so accustomed to is gradually becoming outdated. Although, notice boards still provide a necessary service, which means they need to adapt to modern public places. For example, they need increased flexibility, which is a key factor for adaptable workplaces, offices and reception areas.

This is where the Clippy Notice Board comes in. It enshrines simplicity and flexibility at the core of the design. It is easy to move, features a professional appearance and provides freedom to customise, making it a natural successor to pinnable notice boards. Below you can discover the thinking behind the design and how it has been tailored for a variety of modern environments. There are even comparisons throughout with the more traditional pinnable notice board to help when deciding between the two.

Clippy Notice Board
Clippy Notice Board

The Basics: Design

The design of the Clippy Notice Board was developed around what has made its pinnable counterpart so successful. To that end, it can be customised in a variety of ways of the grip strips. These allow posters, leaflets and any lightweight material to be added without sticking pinholes through all of them. While the linear design lacks some of the freedom which you may find with its predecessor, it more than makes up for it in other departments.

For example, one of the main benefits is that the Clippy Notice Board is free-standing. Within the design is a robust yet lightweight core, which ensures they are easy to move and can adapt to any space. In particular, this makes the Clippy Notice Board ideal in busy environments, where they can be re-positioned and placed in the optimal position to be noticed. For the hospitality sector as well as businesses, this can become extremely useful when directing guests to meeting rooms and function areas.

To compliment this, the appearance of the Clippy Notice Board is tailored to be more professional as well as easier on the eye. For example, the top and bottom panels of the notice board can be customised with high-quality graphic design to promote branding as well as highlight the key content of the board. The result is a display which is more structured and organised than the pinnable counterpart. This ensures it excels when grabbing the attention of passers-by.

The Benefits of the Clippy Notice Board

To expand on that earlier point about positioning – the location of the notice board is crucial for getting the message across. We can all dream of designing the perfect display, but if it is going to get shunted to the back of the room, then it is not going to get the attention it deserves. For pinnable notice boards, this is a common drawback as all too often they end up just fading into the background.

The combat this, the Clippy Notice Board is equipped with two free-standing feet, which allows it to be deployed in any open indoor area. This positioning when combined with a clear and concise design guarantee that attention is drawn towards the content, and therefore helps to deliver any notices and announcements.

The limited options to be creative may be seen as a drawback, but in fact, there is some solid reasoning behind this decision. By keeping the core of the design the same – structured and organised, this helps to make content easier to view on the eye. Often, many pinnable designs are overcrowded with hundreds of fantastic ideas which can unfortunately drown out many of the key points being made. With the Clippy Notice Board, the appearance is kept clear and concise, delivering messages and notices to their target audience.

Clippy Notice Board
Clippy Notice Board

The Clippy Notice Board is designed and manufactured by Rap Industries. We have been creating bespoke office partitioning and notice boards for over 40 years. Throughout that time, our designs have developed to meet the shifting needs of the modern workplace. For more information on this notice board as well as other products we manufacture, please call 01733 394941 or send an e-mail to sales@rapind.com.


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